Insights
Resources & insights
Articles, guides and thought leadership on sales strategy, AI and sustainable growth. Specifics over generalisations, honest admissions when things go wrong, and the exact tactics we use.
Never Forget a Lead, Task, or Customer Again
Nine practical ways I use AI to keep deals warm, follow up without the awkwardness, and ensure nothing slips through the cracks.
From Showroom to Boardroom: The Sustainable Sales Guy
Why brilliant green businesses fail to grow, and the commercial Trojan Horse that gets sustainable technology bought.
Get ROI from Your AI: Quantifying AI Value
The tools I am actually using, five agents worth knowing, and the uncomfortable truth about why most people are not getting results.
When Your Buyers Stop Googling
A field guide to Generative Engine Optimisation, the discipline that decides whether AI recommends you to your next customer.
Events & Networking: Find the Right Rooms
Most people network like they are panning for gold in a puddle. This is the playbook I use to make events pay back.
The Era of Vibe Coding: Building Tender Buddy
The most powerful programming language in the world is no longer Python or Rust. It is English.
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