Michael Cox
Founder & Lead Consultant
Michael is a sales leader, technology obsessive and sustainability advocate with nearly twenty years of commercial experience, from retail showroom floors to enterprise boardrooms.
As the founder of Modus Verde, Michael uses AI to fix broken sales pipelines, optimise commercial operations and drive serious revenue. He acts as a fractional director for multiple tech businesses and a strategic consultant for several large enterprise organisations.
His experience spans waste management, sustainable packaging, energy, IoT, robotics and artificial intelligence, across both private and public sectors, from complex formal tendering to aggressive direct sales and channel partnerships.